Originally targeting business managers, early sections of the magazine included marketing, labor, finance, management. Washington Outlook, a section on US economic policy was included sound, which made BusinessWeek one of the first publications to cover US political issues that directly impacted the business world.
In the 1970s the magazine shifted its strategy and added consumers outside the business world. As of 1975, the magazine was carrying more advertising pages annually than any other magazine in the United States.
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