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Business & Management (RSM)

This guide gives an overview of recommended sources for business and management research


Marketing Research

This section focuses on secondary sources available at the Erasmus University Library. 

Below you will find databases which include statistics, consumer behaviour data, trends, country and industry analyses, and company reports. 

DMEF Academic data (via WRDS)

Direct Marketing Educational Foundation (DMEF) provides US customer buying history data (from the 1990's) from nationally known catalog and non-profit database marketing businesses.

Equity research reports provide investors with detailed financial analysis and recommendations on whether to buy, hold, or sell a particular stock. Usually published by an investment bank, they are used to make informed decisions. 

Types of equity research reports:

  • Company reports- they focus on a company’s financial performance. 
  • Industry reports - detailed analysis of an industry, market size, shares, trends, and what technologies might disrupting it. 
  • Initiation reports - first report by an analyst on a specific company. 

Below is a list of databases for current and historical equity research reports: 

MarketLine Advantage provides a selection of influencers by a topic, based on the relevance of their tweets, extent of their networks, and follower engagement to highlight emerging trends. 

Useful Websites

Professional Associations: 

  • Adforum - Audiovisual library of U.S. and international advertising sourced from numerous ad agencies, including award winning ads  (Cannes Lion, Clio, Effie, One Show, etc.)

Professional Associations: 

Professional Associations: 

  • Society for Consumer Psychology (SCP): Northbrook, Illinois, US
  • Association for Consumer Research: Duluth, MN, US
  • American Psychological Association: Washington D.C., District of Columbia, US