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Business & Management (RSM)

This guide gives an overview of recommended sources for business and management research

EUR Marketing Databases

Special Topics in Marketing: Consumer Trends and Innovation

Learn more about the latest consumer trends! 

This section provides detailed examples of topical information included in EUR resources.

 

Published in April 2019

Content in progress

Note: Not all the below are scheduled to be published next month

TrendSights Analysis

-TrendSights Analysis: Weight Management

-TrendSights Analysis: On-The-Go

-TrendSights Analysis: Aging Populations

 

Thematic Research

 

-TrendSights 2019 Sensory & Indulgence: Cannabis

-TrendSights 2019 Health & Wellness: “Better for you” Alcoholic Beverages

 

Category & Consumer Trends Analysis

 

-Opportunities in exploring meat, fish, poultry alternatives

 

-Top Trends in Meals and Meal Components 2019

-Top Trends in Beauty & Grooming Products 2019

-Top Trends in Household Care & Laundry Products 2019

-Top Trends in Baby Care and Childcare Products 2019

-Top Trends in Chocolate, Confectionery, Desserts 2019

-Top Trends in Alcoholic Drinks 2019

-Top Trends in Dairy 2019

-Top Trends in Savory Snacks 2019

-Top Trends in Meals & Meal Components 2019

-Top Trends in Healthcare, Hygiene, Toiletries 2019

-Top Trends in Pet Products 2019

 

Packaging Insights

 

-Packaging Seize+Adapt Concept: Wider Opportunities for a Twin-Compartment Sachet

 

Ingredients Insights

 

  • Ingredient Insights: Opportunities for Ingredients in Food, Drinks & Pet Care in USA
  • Ingredient Insights: Opportunities for Ingredients in Food, Drinks & Pet Care in China

 

Presentations

(Conference presentations, webinars)

 

 

Successes & Failures Case Studies

  • Success Case Study: Oatly Milk
  • Success Case Study: Fun Wine Company
  • Failure Case Study: Goodness Knows
  • Success Case Study: Seedlip non alcoholic spirit

 

-Success Case Study: Bira 91

-Success Case Study: Guerlain Lipstick

  • Success: Epigamia yogurt
  • Success: Licious online meat shop

 

ForeSights

 

-ForeSights: Nutrient deficiency patches

-ForeSights: Psychobiotics

-ForeSights: J-Beauty

 

Quarterly Product Innovation Updates

 

 

Consumer Survey Results

  • Consumer Survey Results – Interactive Data: Consumers in Next Generation Emerging Markets – Shopping location preferences
  • Consumer Survey Results – Interactive Data: Consumers in Next Generation Emerging Markets – Local vs. International Brand preferences
  • Consumer Survey Results – Interactive Data: Consumers in Next Generation Emerging Markets - Perceived Effects of Urbanization, Technology, Environmental Policies

 

  • 13 Interactive Models based on 2018 Q3 global consumer survey
  • 7 Interactive Models based on 2018 Q4 global consumer survey

 

 

Published in March 2019

Content in progress

Note: Not all the below are scheduled to be published next month

TrendSights Analysis

 

  • TrendSights Analysis: Private Label Evolution

 

Thematic Research

 

 

Category & Consumer Trends Analysis

 

  • Opportunities in exploring meat, fish, poultry alternatives
  • Top Trends in Meals and Meal Components 2019
  • Top Trends in Beauty & Grooming Products 2019
  • Top Trends in Household Care & Laundry Products 2019
  • Top Trends in Baby Care and Childcare Products 2019
  • Top Trends in Chocolate, Confectionery, Desserts 2019

Packaging Insights

  • Packaging Seize+Adapt Concept

 

Ingredients Insights

 

  • Ingredient Insights: Opportunities for Ingredients in Food, Drinks & Pet Care in USA
  • Ingredient Insights: Opportunities for Ingredients in Food, Drinks & Pet Care in China

 

Presentations

(Conference presentations, webinars)

 

 

Successes & Failures Case Studies

 

 

 

  • Success Case Study: Guerlain Lipstick
  • Success Case Study: Bira 91

 

ForeSights

 

 

  • ForeSights: Nutrient deficiency patches
  • ForeSights: Psychobiotics
  • ForeSights: J-Beauty

 

Quarterly Product Innovation Updates

 

 

 

 

 

 

 

 

Consumer Survey Results

  • Consumer Survey Results – Interactive Data: Consumers in Next Generation Emerging Markets – Shopping location preferences
  • Consumer Survey Results – Interactive Data: Consumers in Next Generation Emerging Markets – Local vs. International Brand preferences
  • Consumer Survey Results – Interactive Data: Consumers in Next Generation Emerging Markets - Impact of product packaging on purchasing behavior
  • Consumer Survey Results – Interactive Data: Consumers in Next Generation Emerging Markets - Perceived Effects of Urbanization, Technology, Environmental Policies

 

 

Published in February 2019

 

Content in progress

 

  • TrendSights Analysis: Connoisseurship
  • TrendSights Analysis: Image Consciousness
  • TrendSights Analysis: Experience Economy
  • TrendSights Analysis: Private Label Evolution

 

 

  • [Working title - TBC] Future protein sources in daily diets - Opportunities in exploring meat, fish, poultry alternatives
  • Top Trends in Meals and Meal Components 2019
  • Top Trends in Beauty & Grooming Products 2019
  • Top Trends in Household Care & Laundry Products 2019
  • Top Trends in Baby Care and Childcare Products 2019

 

 

  • Ingredient Insights: Opportunities for Ingredients in Food, Drinks & Pet Care in USA
  • Ingredient Insights: Opportunities for Ingredients in Food, Drinks & Pet Care in China

 

 

 

 

  • Success Case Study: Deliveroo
  • Success Case Study: Bubs goat milk baby formula
  • Success Case Study: Glossier
  • Success Case Study: Oatly

 

  • Success Case Study: McDonalds in Japan
  • Success Case Study: Guerlain Lipstick
  • Success Case Study: Swiggy India
  • Success Case Study: Hey Tea
  • Success Case Study: Bira 91

 

  • ForeSights: Food delivery by drones
  • ForeSights: Waterless cleaning
  • ForeSights: Nutrient deficiency patches
  • ForeSights: Psychobiotics
  • ForeSights: J-Beauty
  • 2018 Q4 Global consumer survey results (global, regional databooks)
  • Consumer Survey Results – Interactive Data: Consumers in Next Generation Emerging Markets – Shopping location preferences
  • Consumer Survey Results – Interactive Data: Consumers in Next Generation Emerging Markets – Local vs. International Brand preferences
  • Consumer Survey Results – Interactive Data: Consumers in Next Generation Emerging Markets - Impact of product packaging on purchasing behavior
  • Consumer Survey Results – Interactive Data: Consumers in Next Generation Emerging Markets - Perceived Effects of Urbanization, Technology, Environmental Policies

 

How do consumers think? Find out more through consumer surveys 

Consumer Survey Results - Interactive Data: Consumers' health concerns and the impact on their buying behaviour 

Consumer Survey Results - Interactive Data: Perceived health impact of FMCG ingredients 

Consumer Survey Results - Interactive Data:Consumer Perceptions of Organic and Healthy 

Consumer Survey Results - Interactive Data:Consumer's snacking preferences 

Consumer Survey Results - Interactive Data: Consumer attitudes towards sugars and sweeteners 

Consumer Survey Results - Interactive Data: Consumer attitudes towards food and drinks that contain low or no sugar 

Click here to find all.

Innovation updates: special topics! 

Innovation Update Q4 2018: Dairy 

Innovation Update Q4 2018: Haircare and Fragrances 

Innovation Update Q4 2018: Pet Products 

Innovation Update Q4 2018: Toiletries and Hygiene 

Innovation Update 2018: Meals and Meal Components 

Innovation Update Q4 2018: Alcoholic Drinks 

Innovation Update Q4 2018: Hot Drinks 

Innovation Update Q4 2018: Soft Drinks 

Innovation Update Q4 2018: Skincare and Make-Up 

Innovation Update Q4 2018: Tobacco and Anti-Smoking Products 

Innovation Update Q4 2018: Baby Care and Child Care Products 

Innovation Update Q4 2018: Chocolate, Confectionery, and Desserts 

Innovation Update Q4 2018: Household Care and Laundry 

Innovation Update Q4 2018: Healthcare and OTC Products 

Source: GlobalData

 

Marketing Case Studies

  • Success Case Study: Deliveroo
  • Success Case Study: Bubs goat milk baby formula
  • Success Case Study: Glossier
  • Success Case Study: Oatly

 

  • Success Case Study: McDonalds in Japan
  • Success Case Study: Guerlain Lipstick
  • Success Case Study: Swiggy India
  • Success Case Study: Hey Tea
  • Success Case Study: Bira 91